Esports and video live streaming platform VeraEsports has announced a partnership with publisher Riot Games for the 2022 VALORANT Champions Tour (VCT) Asia-Pacific Challengers.
As VCT APAC Challengers’ exclusive content platform and esports partner, VeraEsports will receive content from the tournament on its platform. According to the release, this includes match highlights, special features, and access to a ‘library of content’.
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VeraEsports content will be available in Indonesia, Thailand, the Philippines, Singapore, Malaysia, Vietnam, Taiwan and Hong Kong.
VeraEsports will also utilise its ‘Watch and Earn’ programme throughout VCT APAC Challengers 2022. The solution allows fans to earn points and gain rewards while watching the tournaments.
Chris Tran, Head Of Esports for Southeast Asia, Hong Kong, Taiwan and Macau, commented: “This partnership reflects the great strength and growth potential of the VCT in the region.
“We look forward to working with VeraEsports on making VCT APAC even better this year by bringing the very best VCT content to our players and fans across the region.”
During tournament broadcasts, VeraEsports will also beta test its Proof of View (POV) technology, which was developed by parent company Verasity. This is designed to combat fraudulent advertising viewership during VCT APAC Challengers.
The deal also details that both VeraEsports and Riot Games will look to ‘explore synergies and co-development initiatives’ throughout 2022.
VCT APAC isn’t the only VALORANT league that has announced partnerships in 2022. This year VCT EMEA has secured deals with the likes of Red Bull, Prime Gaming and Aim Lab.
Moreover, VeraEsports recently announced the continuation of its partnership with NFT-based game Axie Infinity for the GalAxie Cup 2022.
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RJ Mark, Founder at VeraEsports, added: “We are proud to renew and enhance our partnership with Riot Games and the VCT. Enabling new and breakthrough community experiences is our goal and this year we bring even more value through an exclusive VCT content hub on VeraEsports.
“We’ve only just scratched the surface on what we can achieve together with Riot Games and we are excited to bring more value in the future.”
Esports Insider says: It’s been a rather successful week for VeraEsports after signing two deals with Axie Infinity and Riot Games. The latter deal is quite the statement of intent for the platform and it’ll be interesting to see how much user engagement VeraEsports gets during VCT APAC.
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