Sports and entertainment agency SPORTFIVE has announced a partnership with esports talent agency Bad Moon Talent

As part of the deal, both entities will work together to provide properties and companies with customised strategic solutions to maximise investments and activities in esports and gaming. 

Image credit: SPORTFIVE

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According to the release, the two agencies will provide current and prospective clients with extensive industry knowledge, category authenticity and global resources. 

Ryan Polun, Head of Esports and Gaming (Americas) at SPORTFIVE, commented: “In the spirit of sharpening some of our service disciplines across esports and gaming, the decision to partner with Bad Moon Talent was a no-brainer.

“This partnership with Bad Moon Talent improves – overnight – our ability to support brands and rights holders looking to enter, solidify or sharpen their positions in gaming.”

SPORTFIVE launched its global esports unit in August 2020 and recently expanded its esports capabilities in the US. Moreover, the agency’s esports section is supported by a network of local market experts across brand and rightsholder management, partnership sales and activations. 

The company recently acquired esports consulting and activation agency Build a Rocket, which now serves as SPORTFIVE’s esports consulting and activation arm.

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Andrew Drake, Co-founder and CEO of Bad Moon Talent, added: “Since we formed Bad Moon Talent in 2019, our goal has been to provide world-class representation for our clients and the businesses we represent.

“This partnership with SPORTFIVE, which is a well-established global leader in sports marketing and media rights management, will push our capabilities and reach to new levels.”

Esports Insider says: SPORTFIVE is determined to make a name for itself within the esports ecosystem and so far that’s proven successful. By joining forces with Bad Moon Talent, which is a dedicated esports agency, the two agencies are set to further bolster its positions in NA.

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