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Wednesday, May 18, 2022

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Playtech Opens Two US Live Casino Studios

Playtech has two reasons to celebrate as 2021 ends

The launch of the two new studios together is a bit of a first in the live casino sector, to my knowledge, this is the first time it’s happened.

Both studios have been built in collaboration with online casino partners. In the case of Michigan, the studio was built with a new partner to Playtech, Parx Interactive, under the brand name of “Play Gun Lake”.

The studio in New Jersey has been created with existing partner Bet365, who already has an extensive live casino presence with Playtech outside of the US, including a dedicated studio.

Both facilities represent the initial launch of Playtech’s entertainment-led Live Casino offering in the U.S. and the next step in Playtech’s strategic expansion in the U.S.

In terms of games, the Michigan studio located in Southfield will go live with Roulette, Baccarat and Blackjack (both seven-seat and the unlimited player – All Bets Blackjack).

Both studios will also get a modified Quantum Roulette game called Quantum Roulette Arcade which uses a double zero wheel and has a 1000x multiplier.

We’re also promised new sports led environments and more game shows for both studios after the initial bedding-in period.

Edo Haitin, CEO at Playtech Live Casino, comments:

“This is a landmark moment for Playtech and our development in the U.S. and it is something we are all very excited about.

We are humbly grateful for the warm welcome and support our teams have received from the Atlantic City and Southfield communities, and we are looking forward to becoming an integral part of these communities and contributing our part.

The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the U.S. whilst ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences.

By partnering with Parx Interactive in Michigan and bet365 in New Jersey, we have been able to enter some of the fastest-growing states in the U.S. and Playtech’s vision and drive for growth in these states has been well received by the local communities.

Launching two state-of-the-art studios across two regulated states in one day is not something I have seen done before, but I am incredibly proud of the entire Playtech Live team for stepping up to the challenge and producing not one, but two best-in-class Live Casino studios.

By developing specially customized gameplay experiences for the U.S. audience, we are confident we will deliver an exceptional online experience to players in Michigan and New Jersey, and we are excited to continue our journey by further strengthening our Playtech Live offering with more leading titles and content in the coming months.”

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