Multi-regional esports company Misfits Gaming Group has announced a partnership with sports marketing agency SPORTFIVE

SPORTFIVE will serve as the exclusive global commercial sales agency for Misfits and will support the commercial development of the company’s esports teams and content initiatives. 

Image credit: SPORTFIVE / Misfits Gaming Group

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In addition, SPORTFIVE will help with revenue generation, business development, sponsorship integration and partnership development.

This is the latest in a series of partnerships between SPORTFIVE and esports entities. In 2021, the agency partnered with Fnatic and was a key factor in securing the organisation’s partnership with ASOS. Later in the year, the company also partnered with Immortals and talent agency Bad Moon Talent. 

Ryan Polun, Head of Esports and Gaming, Americas at SPORTFIVE, commented: “Misfits is a very impressive organisation with strong cross-border reach, making this an exciting partnership for us. We see a tremendous amount of commercial potential for them as a property and feel that their investment in Minecraft makes for an even more intriguing value proposition globally.”

According to a release, SPORTFIVE will be an important figure in supporting the commercial development of Misfits’ esports teams in Rocket League and League of Legends. The agency will also be tasked with finding brand partners for Misfits’ Minecraft creators Ranboo and Tubbo. 

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Lagen Nash, Chief Revenue Officer at Misfits Gaming Group, added: “We are thrilled to partner with SPORTFIVE to elevate our commercial outreach across all properties at Misfits Gaming Group.

“SPORTFIVE is a powerhouse in the sports and gaming industries, and they will help us to identify the best partnerships for us as we continue to grow as an organisation through our existing League of Legends, Call of Duty, Overwatch, and Rocket League teams as well as our Minecraft creators and new additions throughout the year.”

Esports Insider says: SPORTFIVE is steadily increasing its esports presence, as such, it’s no surprise to the company team up with top-tier esports organisations. It’ll be interesting to see what Misfits’ commercial portfolio looks like over the next 12 months with SPORTFIVE now on board. 

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