A New Owner for Authentic Gaming
Authentic Gaming has been sold, again, this time to Scientific Games!
It’s the third sale of this innovative live casino provider, who have been owned by Leo Vegas and Genting before the latest purchase by Scientific Games.
Authentic Gaming has grown from providing a very niche live roulette solution, streamed from premier land-based casinos, into a supplier that now offers Land-based and Studio streamed live roulette solutions and their first foray into live dealer card games with Multiplay Blackjack.
The sale is clearly strategic for Scientific Games, which have a stronger presence in the market and ambitions to dominate the US market. The one hole in their product portfolio has been Live Dealer solutions. This purchase gives them a head start to develop a full-blown solution, to complete with the likes of Evolution and Playtech in the US.
I guess this is good news for Authentic, as the investment will enable them to build out their product range to include more non-roulette games, which is what will be needed if Scientific plan to be competitive in this market in the US.
What Scientific Games has said about the acquisition
Barry Cottle, CEO of Scientific Games said
“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omnichannel approach.”
Dylan Slaney, CEO iGaming, at Scientific Games, said:
“As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.”
How Authentic Gaming Feel about the Purchase
Jonas Delin, CEO and founder of Authentic Gaming, said:
“Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.”
“Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the cornerstones that our unique live dealer games are based on. This partnership will propel this mission and be a game-changer in the fastest-growing segment in the gaming industry.”
I have a soft spot for Authentic Gaming as I have been following their development since their first tables were streamed live. Their playing interface has always been the most comprehensive being tailored for beginners and experienced players.
This deal has the potential to accelerate Authentics growth into an all-around solution provider for Live casinos, rather than the niche operator it has become known for.
They certainly have the skills, talent and staff to deliver even more great games and with the backing of Scientific Games, this should become a reality.
Scientific Games is the first owner of Authentic that is a true developer, in my opinion, they are a better fit for Authentic who should flourish as a result of this new deal.